2017 is fast approaching and with 2016 being amazing for the Digital Marketing world, let’s look at a compiled list of Digital Marketing Trends for the year 2017.
Are these trends reliable?
Make no mistake as these trends are not new inventions in technology that may or may not be a hit with the audience. Trends in marketing can be traced down to the customer, with the advent of big data and improved customer targeting, a lot of research is being done and trends for the next year depend on the success of marketing campaigns the previous year.
Without further ado let’s look at the
TOP 5 Digital Marketing Trends for the year 2017.
“Facebook video viewership is growing by leaps and bounds. It now sees 8 billion average daily video views” – Techcrunch
Facebook also predicts that in 5 years, 80% of its content will be video. The importance of video is well-known and now is the time to make it LIVE. With Snapchat being a huge hit, Twitter acquiring Periscope and Facebook starting its own Live video, we can see how the biggies see the value of LIVE video.
[box] Video is engaging, and the fact that it is LIVE makes it much more real.[/box]
What you can do: Look at the demographics of your audience and target accordingly. You could use LIVE Videos to cover behind the scenes, events, and give updates on your projects.
It has been on trends of the year lists for about 4 years now. I think it might just stay forever, and when it is not on a list it will only be because it has become obvious. Content is king. period. Since we’ve established that content is King and that it will not be any less important in the future, let’s see the way you must put your content in 2017. Our attention spans have hit an all time low and text is making way for infographics, video, and interactive content.
What you can do: Increase use of Images, Infographics and stay on top of the game and start using Interactive media. You’ll have to be more creative with your content to break through the noise. Want some inspiration?
The Paris Motor Show takes place once every two years. People who can’t go there to watch the show can now experience it on their website.
[box] Deryk King, Director of Technical Services at Brafton said: “[The website] provides a great use of a 360-degree imagery to get you to interact with different aspects of the image and provide you with further info on the cars.”[/box]
Google’s update last year was meant to boost mobile friendly(responsive) sites and later on Google started advocating mobile first design (beginning your website design with mobile in mind). So make sure your website is responsive to avoid losing traffic due to poor functionality. This also means that having a mobile-friendly website is only the beginning if you want to stay on top of your game.
[Incase you have not made your site responsive YET please go ahead and use this Mobile-Friendly Test tool by Google.]
[box] Mobile marketing is going to take the next step with Apps and Mobile only Social media. [/box]
They offer a whole new environment and are more user-friendly as they are interactive. Plus, they also offer more data on user behavior which lets you tailor content as per user interests.
Mobile only Social Media:
As mobile only apps like Instagram, Snapchat, Periscope continue to rise in popularity, make sure you are using these platforms effectively. Don’t take these with a pinch of salt and ignore them because trends come and go but staying on top of the current trends is what will set you apart!
Augmented and Virtual Reality ( AR and VR):
Accenture Interactive managing director, Tim O’Neill says “2016 was the mainstream debut of VR technology, and in 2017 we expect that VR, regardless of the delivery method, will start to enhance and extend many industries and services. As these experiences become more commonplace, VR will become a more common part of the brand marketing toolkit.”
AR offers an immersive experience and the world saw what it could offer when Pokemon Go became as viral as it did. 2017 will continue seeing the rise of AR and VR with gaming apps. But, it can be extended to several other uses, like real estate where people can get a feel of the property from home or imagine being taken to the Eiffel Tower (virtually!)
Sitecore’s Anderson says “While the growth of the mobile phone and tablet markets continues to expand, the types of connected devices beyond them are growing five times faster. Wearables alone are expected to grow by 11 times over the next five years.”
In the past few years, we’ve seen several devices like Apple watches, Fitbits etc rising in popularity. With many iOS apps being optimized for the Apple watch, and Wearable Technology dominating the health trends for 2017, wearables will definitely be a huge trend in 2017 and marketers will try to leverage this by using them to reduce the gap between online and offline marketing as the digital world becomes an integral part of the regular world.
Do you agree with this list? What in your opinion will lead the way for DM in 2017? Please share your thoughts in the comments below.