Studying the metrics of what you do is a very important part of having a successful business. Without looking at the numbers you really cannot know exactly why you experienced either success or failure. You can make assumptions, but when you don’t have to do that it’s better to use facts to ensure that your efforts aren’t a waste.
If You Can’t Measure It Doesn’t Exist
When you set goals, they should be something that can be expressed in numbers: clicks, page views, sign-ups, buys and so forth. You can even assign values to conversions so that Google Analytics tells you what a particular conversion is worth to you without you having to leave the system.
Help You Get to Know Your Visitors
You probably set up a certain idea of your audience before you even started your business. You created marketing materials based on your ideal audience and it’s worked. But, can it work better? If you dig deep into your audience’s demographics (especially the people who’ve converted), you most certainly can.
You’ll know What Content Is Most Important
When you set up analytics you can see what blog posts, articles, and other content is getting more traction. You can see views, comments, and more, which can help you judge better what type of content you need to create more of.
Lets You Understand Top Referrers
Using the data you collect, you can find out who/what is sending the most traffic (converted traffic) to your website. This is useful because if it’s one particular person (like an affiliate) or one website, you can give them some extra love to encourage more of the same. [Read more…]